Digital version released today

Written By Alexander

๐Ÿ“ข Iโ€™m beyond excitement - todayโ€™s the big day! ๐Ÿ“ข

It was July 4th, 2016 when this all started for me - 10 years ago.

On Independence Day, I bought my co-founderโ€™s shares.

โ€œAre you sure you want to do this?โ€, he asked.

Heck no, I wasnโ€™t sure:

โŒ Our bank account crashed for the 2nd time in 2 years.

โŒ Team members came to me in tears, broken by constant micromanagement and pressure.

โŒ With my co-founder gone, Iโ€™d now have to carry every setback alone.

Then why continue? I just knew we could achieve more with this team.

It kicked off my quest for the next 10 years:

๐Ÿ‘‰ ๐‡๐จ๐ฐ ๐ญ๐จ ๐๐ž๐ฌ๐ข๐ ๐ง ๐š๐ง ๐ž๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ ๐ญ๐ก๐š๐ญ ๐ž๐ง๐š๐›๐ฅ๐ž๐ฌ ๐ญ๐ž๐š๐ฆ ๐ฆ๐ž๐ฆ๐›๐ž๐ซ๐ฌ ๐ญ๐จ ๐๐จ ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ฐ๐จ๐ซ๐ค ๐จ๐Ÿ ๐ญ๐ก๐ž๐ข๐ซ ๐ฅ๐ข๐Ÿ๐ž? ๐Ÿ”

Fast forward a few years:

๐ŸŽฏ The team shifted from near burn-out to consistently high engagement and creativity.

๐ŸŽฏ Customer satisfaction rose from 7.6 to 9.8 out of 10.

๐ŸŽฏ Financial results went from barely break-even to highly profitable.

๐ŸŽฏ I went from 60 hrs/week firefighting to about 10 hrs/week mentoring the team.

All with the same group of people.

As our approach got featured in books, university research, and even a documentary, people kept telling me, โ€œYou should write your own book.โ€

For 10 years, I stalled. I wanted proof our approach worked elsewhere too. Now that I have it, the book is here.

๐ŸŒŸ ๐ŸŒŸ Available today: ๐ŸŒŸ ๐ŸŒŸ

๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐‡๐ข๐ ๐ก-๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ ๐Ž๐ซ๐ ๐š๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง๐ฌ

๐‘…๐‘’๐‘Ž๐‘™-๐‘Š๐‘œ๐‘Ÿ๐‘™๐‘‘ ๐‘‡๐‘Ž๐‘๐‘ก๐‘–๐‘๐‘  ๐‘ก๐‘œ ๐ท๐‘’๐‘ฃ๐‘’๐‘™๐‘œ๐‘ ๐‘Œ๐‘œ๐‘ข๐‘Ÿ ๐‘‡๐‘’๐‘Ž๐‘š, ๐ธ๐‘›๐‘‘ ๐น๐‘–๐‘Ÿ๐‘’๐‘“๐‘–๐‘”โ„Ž๐‘ก๐‘–๐‘›๐‘”, ๐‘Ž๐‘›๐‘‘ ๐‘Š๐‘œ๐‘Ÿ๐‘˜ ๐‘œ๐‘› ๐‘Šโ„Ž๐‘Ž๐‘ก ๐‘€๐‘Ž๐‘ก๐‘ก๐‘’๐‘Ÿ๐‘ 

The book helps build effective teams without losing ourselves in the process. The key: give team members a platform for personal growth in service of the company's mission.

๐Ÿ‘‰ You can buy the book at the list price or, inspired by @Laloux, take the Pay-What-Feels-Right deal.

With case examples from dear digital (Niels Desot), Ziggu (Yannick Bontinckx), EyeSee (Joris De Bruyne), Rock.estate (Pietjan Vandooren), Distrilink (Steven Van Den Ouweland), Funkey (Cobus Van Gheluwe), Belfort (Laurens De Poorter), Skindr (Jochen Boeykens)

โ€œ๐‘‡โ„Ž๐‘–๐‘  ๐‘๐‘œ๐‘œ๐‘˜ ๐‘ ๐‘ก๐‘Ž๐‘›๐‘‘๐‘  ๐‘œ๐‘ข๐‘ก ๐‘“๐‘œ๐‘Ÿ ๐‘Ž ๐‘Ÿ๐‘’๐‘Ž๐‘ ๐‘œ๐‘›: ๐‘–๐‘ก ๐‘๐‘Ÿ๐‘–๐‘‘๐‘”๐‘’๐‘  ๐‘กโ„Ž๐‘’ ๐‘”๐‘Ž๐‘ ๐‘๐‘’๐‘ก๐‘ค๐‘’๐‘’๐‘› ๐‘กโ„Ž๐‘’๐‘œ๐‘Ÿ๐‘ฆ ๐‘Ž๐‘›๐‘‘ ๐‘๐‘Ÿ๐‘Ž๐‘๐‘ก๐‘–๐‘๐‘’ ๐‘ค๐‘–๐‘กโ„Ž ๐‘ข๐‘›๐‘ข๐‘ ๐‘ข๐‘Ž๐‘™ ๐‘๐‘Ÿ๐‘’๐‘๐‘–๐‘ ๐‘–๐‘œ๐‘›. ๐‘€๐‘Ž๐‘›๐‘ฆ ๐‘Ÿ๐‘’๐‘™๐‘ฆ ๐‘’๐‘–๐‘กโ„Ž๐‘’๐‘Ÿ ๐‘œ๐‘› ๐‘Ž๐‘๐‘ ๐‘ก๐‘Ÿ๐‘Ž๐‘๐‘ก ๐‘š๐‘œ๐‘‘๐‘’๐‘™๐‘  ๐‘กโ„Ž๐‘’๐‘ฆโ€™๐‘ฃ๐‘’ ๐‘›๐‘’๐‘ฃ๐‘’๐‘Ÿ ๐‘Ž๐‘๐‘๐‘™๐‘–๐‘’๐‘‘ ๐‘œ๐‘Ÿ ๐‘œ๐‘› ๐‘Ž๐‘›๐‘’๐‘๐‘‘๐‘œ๐‘ก๐‘Ž๐‘™ ๐‘’๐‘ฅ๐‘๐‘’๐‘Ÿ๐‘–๐‘’๐‘›๐‘๐‘’ ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘™๐‘Ž๐‘๐‘˜๐‘  ๐‘”๐‘Ÿ๐‘œ๐‘ข๐‘›๐‘‘๐‘–๐‘›๐‘” ๐‘–๐‘› ๐‘Ÿ๐‘’๐‘ ๐‘’๐‘Ž๐‘Ÿ๐‘โ„Ž. ๐ป๐‘’๐‘Ÿ๐‘’, ๐‘กโ„Ž๐‘œ๐‘ ๐‘’ ๐‘ค๐‘œ๐‘Ÿ๐‘™๐‘‘๐‘  ๐‘๐‘œ๐‘š๐‘’ ๐‘ก๐‘œ๐‘”๐‘’๐‘กโ„Ž๐‘’๐‘Ÿ, ๐‘๐‘Ÿ๐‘’๐‘Ž๐‘ก๐‘–๐‘›๐‘” ๐‘ ๐‘œ๐‘š๐‘’๐‘กโ„Ž๐‘–๐‘›๐‘” ๐‘“๐‘Ž๐‘Ÿ ๐‘š๐‘œ๐‘Ÿ๐‘’ ๐‘–๐‘š๐‘๐‘Ž๐‘๐‘ก๐‘“๐‘ข๐‘™ ๐‘กโ„Ž๐‘Ž๐‘› ๐‘’๐‘–๐‘กโ„Ž๐‘’๐‘Ÿ ๐‘Ž๐‘™๐‘œ๐‘›๐‘’.โ€

โ€”Pietjan Vandooren, co-founder & CEO of Rock.estate

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